Steve Jobs Quest for the Quirky Name

On the 16th of November, 1982, Steve Jobs penned a letter to McIntosh Labs, seeking permission to use the name “Macintosh” for Apple’s upcoming computer. McIntosh Labs, known for their high-end stereo equipment, posed a potential trademark hurdle. Jef Raskin, the brain behind the Macintosh project, had intentionally altered the spelling to differentiate it from … Read more